All Tutorials

Your One-Stop Destination for Learning and Growth

Appearing Ads.txt Notification in Google AdSense

Google AdSense is an advertising program that allows website owners to earn revenue by displaying targeted ads on their sites. One of the essential components for a successful AdSense experience is ensuring the validity and transparency of your ad inventory. That's where the ads.txt file comes in. In this blog post, we will discuss what an ads.txt file is, why it's important, and how to check for the ads.txt notification in Google AdSense.

What is ads.txt?

The ads.txt (Authorized Digital Sellers) file is a simple text file that helps advertisers verify that an ad impression comes from an authorized source. This file lists all the entities that are allowed to sell and serve inventory on your website, thus helping prevent fraudulent traffic and maintaining trust between publishers and buyers.

Why is ads.txt important?

An ads.txt file is crucial for maintaining a healthy ad ecosystem by ensuring:

  1. Transparency: Advertisers can see who is authorized to sell the inventory on your website, helping them make informed decisions and preventing fraudulent traffic.
  2. Security: By specifying authorized entities, you minimize the risk of unintended ads being served on your site.
  3. Compliance: Major demand-side platforms (DSPs) like Google Ad Manager, DV360, MediaMath, The Trade Desk, and MoPub require publishers to have an ads.txt file to buy inventory from them.

Checking for the ads.txt notification in Google AdSense

Google AdSense now supports the ads.txt standard and requires every publisher to add this file to their websites. To ensure your site is compliant, follow these steps:

  1. Create an ads.txt file: You can create this file manually or use a plugin/tool to generate it. List all authorized sellers in the file.
  2. Upload and publish the ads.txt file: Once created, upload the file to the root directory of your website. Ensure it's publicly accessible so that advertisers can download and validate it.
  3. Verify the ads.txt notification in AdSense: Log in to your Google AdSense account and navigate to the "Ads" tab. Check if there is a "Validation errors" section under "Content." If you see an error related to missing or invalid ads.txt files, click on the error message for more information and instructions to resolve the issue.

By following these steps, you can ensure that your Google AdSense account remains compliant with the latest industry standards and maintains a healthy ad ecosystem. If you have any questions or need further assistance, please leave a comment below. Happy publishing!

Published December, 2017