Review of PublicityClerks: A Comparison with BuySellAds
If you're a blogger or website owner looking to monetize your online real estate, you might have heard of PublicityClerks and BuySellAds. Both advertising platforms offer various services and features designed to help publishers earn revenue from their sites. In this post, we will compare the two platforms, highlighting their similarities and differences.
Overview of PublicityClerks
PublicityClerks is a self-serve advertising platform that connects advertisers with bloggers and website owners. It offers various ad formats such as text links, banner ads, sponsored posts, and custom campaigns. PublicityClerks' primary revenue model revolves around paying publishers when an advertiser clicks on their ad.
Overview of BuySellAds
BuySellAds is a well-established advertising network that connects advertisers with bloggers and website owners. It offers various ad formats, including banner ads, text links, sponsored content, and custom campaigns. BuySellAds operates on a CPM (Cost per Mille) basis, meaning publishers earn revenue each time their ad is viewed 1,000 times.
Comparing PublicityClerks and BuySellAds
Ad Formats
Both platforms offer similar ad formats, such as text links, banner ads, sponsored posts, and custom campaigns. The primary difference lies in their pricing models: PublicityClerks pays publishers per click, while BuySellAds operates on a CPM basis.
Revenue Model
PublicityClerks' revenue model is based on paying publishers when an advertiser clicks on their ad. This can lead to unstable revenue since it depends on the number of clicks an advertisement receives. On the other hand, BuySellAds operates on a CPM basis, meaning publishers earn revenue each time their ad is viewed 1,000 times. This provides a more stable revenue stream for publishers.
Minimum Payout
PublicityClerks has a lower minimum payout threshold of $5, while BuySellAds requires a higher minimum payout of $20. This might be an essential factor for small bloggers or website owners who want to receive their earnings more frequently.
Ad Targeting
BuySellAds offers advanced targeting options, allowing publishers to choose which categories and niches they wish to display ads from. PublicityClerks, however, does not offer such targeting features.
Conclusion
Both PublicityClerks and BuySellAds have their unique strengths and weaknesses. PublicityClerks offers a lower minimum payout threshold and various ad formats, while BuySellAds provides advanced targeting options and a more stable revenue stream through CPM pricing. Ultimately, the choice between the two platforms depends on your individual needs and preferences as a publisher. We recommend testing both platforms to determine which one suits your blog or website best.